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103% conversion increase in a Shopify store with menswear apparel

Seneca excels in crafting mature, smart-casual menswear. Their commitment to sustainability is evident in their use of responsibly sourced materials. This approach, coupled with their well-defined company values, reflects their dedication to offering durable, functional, and elegantly comfortable clothing designed to stand the test of time.

BRAND: Seneca

LOCATION: New York, United States

CLIENT: Minebottlescale Inc.

Categories: Shopify

Budget: $10,000 to $49,999

Problem
Seneca, a high-end men’s apparel brand based in NYC, enlisted Adchitects to undertake a significant redesign of their Shopify e-commerce platform. The goal was to boost conversions, attract more traffic, and provide their customers with a premium shopping experience.
 
Solution
Drawing from insights gained during a thorough audit conducted by our expert team, Seneca’s website underwent a comprehensive redesign. Significant improvements were made to the website’s mobile functionality. In addition, we introduced fresh layouts for product pages and listings, enhancing their overall user experience.
VALUE DELIVERD
The end result of our collaboration is a refined, modern e-commerce website that epitomizes Seneca’s commitment to quality and style. Within the first month after launch, Seneca experienced a substantial increase in conversion rates, more than doubling previous figures. This significant uplift in conversions was a major achievement, fulfilling one of the primary objectives of our comprehensive project.
MOBILE DESIGN

We made sure to improve the website’s mobile user experience. Our solution was to simplify it, giving more space to photos and captions. This made the model photos stand out more. We also gave more room to icons, buttons, and menus, making the site easier and smoother to use on mobile devices.

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